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This web page ubqo.com states the following, "We are a small startup that creates simple, concise software." We saw that the webpage said " We strive to create software that enables, rather than disables, users." It also said " We believe that the future of application development is split between the web and mobile devices more often than not a combination of the two. The applications of the future will need to be web based, accessible from any browser, and fully integrated with mobile devices. We feel that by ditching the large company formalities the proces." The header had simple as the highest ranking optimized keyword. It is followed by productive, collaboration, and web which isn't as ranked as highly as simple. The next words ubqo.com used was iPad. hand held was included but will not be viewed by search parsers.